I'm Amanda, a UX Leader with a passion for creating seamless, intuitive, and inclusive digital experiences.

Since 2014, I've been shaping UX in SaaS and e-Commerce, working across enterprise and startup environments.

My design philosophy

Well executed designs should be something everyone can use and enjoy. I strive to create simple and accessible designs and processes that are centred around people. My design approach is collaborative. I believe that empathy is at the centre of any good user experience.

  • Image of people on a grid

    Establish a usability lab

    How might we get the team to make user centered and data driven decisions?

    View project
  • Image with shop cart and phone

    Redesign the cart experience

    How might we communicate additional costs or savings to a checkout process?

    View project
  • Art supplies on a yellow background

    Democratising data

    How might we bring consistency to an online e-commerce scale up business?

    Coming soon

  • Corporate visual rebrand

    How might we visually display the new voice and tone of the brand both online and offline?

    View project
  • Lock and key on files

    Simplify email security

    How might we integrate an easy-to-use process to prevent data leaks?

    Coming soon

Areas of Expertise

User research
Design facilitation
End-to-end product design
Strategic problem solving
Design systems