Amanda Macapagal
A seasoned product designer who has been delivering UX expertise in SaaS and e-commerce for enterprises and startups since 2014.
And to make your life easier, watch a little testimonial video I did at Intersport where I explain the things I value in the workplace.
My design philosophy
Well executed designs should be something everyone can use and enjoy. I strive to create simple and accessible designs and processes that are centred around people. My design approach is collaborative. I believe that empathy is at the centre of any good user experience.
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![Image of people on a grid]()
Establish a usability lab
How might we get the team to make user centered and data driven decisions?
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![Image with shop cart and phone]()
Redesign the cart experience
How might we communicate additional costs or savings to a checkout process?
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![Art supplies on a yellow background]()
Democratising data
How might we bring consistency to an online e-commerce scale up business?
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Corporate visual rebrand
How might we visually display the new voice and tone of the brand both online and offline?
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![Lock and key on files]()
Simplify email security
How might we integrate an easy-to-use process to prevent data leaks?
Areas of Expertise