A product & UX design lead with a passion for creating seamless, intuitive, and inclusive digital experiences.
Since 2014, I've been shaping UX in SaaS and e-Commerce, bridging strategy and teams across enterprise and startup environments.
My design philosophy
I believe great designs should be easy for everyone to use and enjoy. I focus on creating simple, accessible designs and processes that put people first.
My approach is collaborative, and I believe empathy is essential because it helps us understand users' needs and emotions, leading to a more meaningful and effective user experience.
Collaborating, Creating, and Leading with Purpose
From dynamic workshops to seamless strategy execution, I bring teams together to drive meaningful, user-centered solutions.
I’ve helped ship products, engage teams, and deliver results to grow businesses in a variety of areas:
🎯 Design strategy & vision
I led the launch of a new design system, bringing product teams from different markets together to make sure everything was consistent, scalable, and easy to use. By encouraging cross functional collaboration, we found ways to increase adoption and standardize the system, leading to an 80% rise in design system adoption use across local teams.
🧪 User research & discovery
I boosted product discoverability at Beerwulf by 20% by running customer surveys and tree testing, making navigation easier and more intuitive. My team also won an A/B testing award for testing product images on product pages..
👩🏻🏫 Design facilitation
I set up quarterly workshops with internal and external teams to improve project clarity and teamwork. This led to a 25% boost in decision-making efficiency, with 90% of the workshop action items successfully completed in the final design.
Areas of Expertise