Establish a usability lab
Role
Product designer & workshop facilitator
Project goal
Give the user’s voice a platform to drive the feature development of the product
Methods
Design thinking workshop, LDJ exercises, Creative brainstorming
Year
2022
About the company
Smartlockr is a SAAS product that focuses on people-centric cybersecurity. The platform ensures that your data has end-to-end encryption on a company’s email service and other communication platforms
-
The problem
Smartlockr’s product growth meant that there needed to be more processes in place to ensure that the development and build were user centred. Internally, the number of employees grew double in size in just under a year, but the processes needed to be better scaled to match the growth of the company. The company’s growth highlighted the importance of the customer’s voice, and as there was not yet a sustainable and easy way to get this type of feedback in place, the challenge was there for the taking…
-
The Approach
I wanted to disrupt the way that regular meetings were scheduled, and make them interactive, impactful, and useful in a short amount of time. After some research about learning about different user exercises, I opted to run a “Lightning Design Jam” , a method credited to Johnathan Courtney of AJ&Smart.
Lightning Design Jam
Lightning Design Jam
This workshop is designed to quickly find improvement areas and to come up with actionable solutions. There are 4 steps to this meeting: Define goals, Start positive, Capture problems, and Prioritize problems.
Deliverables & Conclusion
The first workshop was a success as it left everyone with clear action items and deliverables to follow through with. It is also a format that I continue to use, even if it’s only parts of the LDJ because it helps guide meetings to give them a clear purpose and goal. Introducing this meeting structure to the company empowered people to share their thoughts and ideas without feeling judged or criticized.